PROOF Insight is a full-service market research and insights company serving the drinks and hospitality sectors. PROOF Intelligence is a series of industry reports intended to improve the level of data and insights within the drinks & hospitality industries. Our position as a market research company focused solely on these spaces gives us unique access to producers, operators, and, most importantly, consumers.

The reports are data, and expert interview-led, with the average report containing more than three surveys of consumers and drinks industry professionals. These are not market overview reports, but reports intended to help the industry compete more efficiently and operate with a better understanding of drinks consumers. Our inaugural title on Craft Beer is now available below, with our upcoming report on the moderating consumer to follow.

  • An in-depth look at the craft beer sector with four consumer surveys, a survey of brewers and interviews with 10 industry experts. The report contains data and detailed insights for succeeding in a dynamic market.

  • The Moderating Consumer

    Coming soon!

    PROOF talks to consumers and stakeholders in the drinks and hospitality industry to bring strategic insights and fresh data to understanding the trend towards moderation and the NoLo drinks space.

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