PROOF Insight is a full-service market research and insights company serving the drinks and hospitality sectors. PROOF Intelligence is a series of industry reports intended to improve the level of data and insights within the drinks & hospitality industries. Our position as a market research company focused solely on these spaces gives us unique access to producers, operators, and, most importantly, consumers.

The reports are data, and expert interview-led, with the average report containing more than three surveys of consumers and drinks industry professionals. These are not market overview reports, but reports intended to help the industry compete more efficiently and operate with a better understanding of drinks consumers. Our inaugural title on Craft Beer is now available below, with our upcoming report on the moderating consumer to follow.